Project Yellow Lids
Project Yellow Lids was started to promote social rejection of single-use plastic. Undeterred by the seemingly insurmountable task of keeping plastic waste out of our beautiful oceans Yellow Lids founder, Nathan Baines, wanted to play his part in making a number of lifestyle changes. The focus was to minimise his personal impact on our planet and, in particular, the plastic waste finding its way onto our beaches.
Although simply refusing single-use bottles, cups, straws and bags (the big four) was a great place to start, it was obvious that this alone wasn't going to put a stop to the 12.7 million tons of plastic waste ending up in the ocean every year. Only if everyone understands the impact of single-use plastic, and takes personal responsibility for their plastic, will we make a difference. The problem is literally being buried in the sand, but with some simple and attainable steps, we can all help to preserve our beautiful planet for future generations.
How we're helping
We're so committed to reducing the amount of plastic waste in the ocean that we've partnered with the ReSea Project to remove the following from the ocean for every purchase:
What we'll remove*:
• Yellow Lids Bottle = 10 plastic bottles
• Yellow Lids Straw Set = 100 plastic straws
• Yellow Lids Coffee Cup = 50 coffee cup lids
*We aim to remove all plastic - the quantities listed above are examples to illustrate the equivalent amount of plastic waste removed. Our commitment to the removal of plastic waste from the ocean does not depend on sales - we're supporting the project regardless.
How to get involved
It's simple; every order processed through the website contributes directly to the removal of plastic from the ocean. You can also join our mailing list below and follow us on Instagram, Facebook and Twitter and we'll keep you up to date with how you can start your own journey towards living more sustainably. Project Yellow Lids will inspire you to make small but achievable changes over time helping you understand why it's so important, how to reject ocean destroying single-use plastics and we'll help you find planet-friendly alternatives.